Future scenarios of an old felt factory

Kőszeg, Hungary

The first HOLIS was organized in July 2014 in Kőszeg, Hungary. The participating university students and fresh graduates explored the possible future scenarios of an old felt factory which by the time lost the 90% of its market.

The challenge we worked on

In the outskirts of Kőszeg, there is a felt factory. The factory was built in 1898, and we wanted to honor it, as a part of our industrial heritage, by rethinking its function. Felt production has lost its markets in the last few years and the factory has fallen into slow but sure decay. Nowadays, the yearly income of the factory is around 100 million HUF, an amount that barely covers its expenses. The present owner of the factory intends to sell it.

What are the results

A comprehensive development strategy was presented to the West-Pannon Development Agency for further use. Brand new business model and new website was developed by the felt factory inspired by the outcome of HOLIS summer university teamwork. An almost disappeared cultural and industrial heritage gained a second chance.

The projects were delivered by people who cared

Attila Cosovan

Attila is associate professor at Corvinus University of Budapest, Institute of Marketing and Media, Department of Marketing, Media and Designcommunication and founder of coandco.cc. He is a designer artist, with his company coandco.cc holds several international design awards such as Red Dot. Attila is the author of designcommunication, DIS.CO, complex creative design methodology.


Balázs Orlai

Freelancer designer. Previously head of the MOME Department of Design, co-founder of Sausagefence! design studio, designer of the iconic hungarian Mustache Ba, P-shaped Bike Parkers and BKV Passenger Information System Designer.


Bálint Kádár

Associate lecturer at Budapest University of Technology and Economics.


Dóra Horváth

Dóra is associate professor at Corvinus University of Budapest, Institute of Marketing and Media, head of the Department of Marketing, Media and Designcommunication. Her areas of research include diffusion of new technology in personal communication, designcommunication, co-creation, projective research techniques. Her areas of education involve: strategic and creative planning of marketing communication, design management, advertising management.


Fanni Csernátony

Fanni Csernátony is addicted to design workshops and co-creation ever since she started studying Product Design in Moholy Nagy University of Art and Design (MOME). She participated and organized several events focusing on creative teamwork. She believes that the design process works best if it involves people with different cultural and professional backgrounds.

Holis facilitator

Marton Szabo

Strategic advisor @ Mito, co-founder, executive director @ Koin.


Maxim Dedushkov

Founder of Holis School

Maxim is a design expert and strategic designer. He is the founder of HOLIS, co-founder of Hello Wood, an international wood workshop and festival, founder of MOME line, the design agency of the Moholy-Nagy University of Art and Design, founder of MOME ID, a user interface course, co-founder of Dedushkov, an innovation strategy and holistic design firm, founding member of CODEC, the Contemporary Design Collaborative.


Panni Pais

Co-founder of Cellux Group, designer.


Ágota Bíró

My work is about PEOPLE: supporting them to become the best they can be. Helping organizations to have successful conversations around the way to great results: culture, talent, leadership, success, inclusion and letting go.

Holis facilitator